Get Higher in the Organic Results
The organic results are made up of the web pages that the search engines think are the most relevant and useful for the user.
These links aren’t paid for like the adverts, and they’re not created from user information like the maps listings are. Your site has to earn the privilege to show up in these results.
But it’s worth putting in the effort, as not only are the clicks on these listings free, they provide you with extra real estate on a very competitive search results page.
Search Engine Optimisation is the process of optimising your site for these organic listings and consists of ‘on page’ and ‘off page’ optimisation.
On page optimisation is the process of making your website more search engine friendly and targeted towards your focus terms.
To start with we’ll run an audit of your site to highlight areas for improvement, and then get to work on ensuring it’s properly optimised for the target terms.
Once all of the technical on page stuff has been handled, it’s time to move on to off page optimisation.
Off page optimisation is the process of building links to your website from other sites.
As an extremely general rule, search engines think that the more people that link to a site, the higher quality that website is. Increasing the amount of high quality links to your website is one of the best ways to boost your organic presence. This practice is called “link building” and there are a few ways this can be done:
- Promoting yourself on other people’s websites
- Reaching out to relevant website owners
- Naturally acquiring links through creating useful, high quality content
Moz provides a good beginner’s guide to link building that gives advice on what link building is and how it can improve your website’s ranking.
We work with clients on an ongoing basis to build links into their site, improving their positions in the search results and increasing visitors.
If you’re ready to find out more, don’t hesitate to get in touch.